Monday, 15 September 2014

Europe Approves Roche’s Rheumatoid Arthritis Drug

The European Commission has approved a new indication for Roche’s rheumatoid arthritis drug RoActemra to treat patients in the early phase of the disease. The latest approval for RoActemra (tocilizumab) applies to patients with severe, active and progressive RA who previously have not been treated with methotrexate, the company said. The drug is the first interleukin-6 receptor antagonist approved in Europe for early RA, when treatment may change the course of disease and prevent irreversible damage to joints and long-term disability, Roche said.

The new indication was based on a study that showed RoActemra treatment with and without methotrexate achieved greater inhibition of structural joint damage compared with methotrexate alone. In April, the subcutaneous formulation of RoActemra received EC approval for treatment of moderate to severe RA in patients who are either intolerant to or have failed to respond to other treatments.
RA is an autoimmune disease that affects about 40 million people worldwide. — Jonathon Shacat
Originally appeared in Drug Industry Daily, the pharmaceutical industry’s number one source for regulatory news and information. Click here for more information.
Well, having a new product in the market or buying rights of a new product and getting it positioned in the favor of consumer’s need could be a gruesome process for any company.  Turacoz’s Brand communication team can plan and assist new product launch and develop strong brand communication for your product/services to reach the target audience effectively and efficiently.

We strongly focus on identification of target audience/consumers, communication mediums, and the big idea of the campaign, hitches and budget of the project. Our ground-breaking techniques to represent drug information to the target audience will enhance the product launch and ultimately sales within desired time line. We believe in 360 degree brand communication which involves print, media and digital solutions for your product branding. We create clear, innovative and interactive communication messages.
The documents that can help in the branding or positioning RoActemra could be any or many of the following:

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